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Money's Role in the 2012 Election: Don Gross

By the time this year's Presidential election rolls around, many voters will be as turned off as they are excited. Why? The constant presence of political ads that saturate almost every nook and cranny of the media market. But what makes these ads possible? The answer is the incredible influx of money into modern politics that is used to bludgeon as often as it is to persuade and inform voters.

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