By Ashely Cox
(March 31, 2016) — The tumultuous tone of the 2016 presidential race has focused renewed attention on the role of polling — and pollsters — in the political process. Traditionally, polls were internal documents used to shape campaign strategies, fundraising appeals and voter turnout. Today, however, polling has become a very public event — who's ahead, who's behind — supplanting issues, positions and personalities in driving campaign media coverage.
For many years, the standards of measurement used in polling became more accurate over time and usually had a high degree of accuracy. Lately, however, several recent polls, both nationally and in the last two Kentucky statewide elections, have differed considerably from actual election day results. So why are a growing